30-Nov / Speech Writing / 0 COMMENTS
25-Sep / Public Speaking Delivery-Speech Writing / 0 COMMENTS
1. Write like you talk. There is no First Law of Speechwriting, but if there were, it would probably be something like this: a speech is meant to be spoken, not read. That simple (and obvious) fact has a few important (and less obvious) implications. Use short words. Write short sentences. Avoid awkward constructions that might cause a speaker to stumble. Tip: Read the speech aloud as you’re writing. If you do it enough, you’ll start hearing the words when you type them.
Need an Executive Speechwriter?
The average inaugural address in the last 30 years is about 2,135 words, or about 30 minutes. That’s plenty of time for Trump to make his points. That is, if he’ll allow someone competent at speechwriting to do it for him. The man isn’t even particularly computer literate.
2) Have a Structure: Think back on a terrible speech. What caused you to lose interest? Chances are, the speaker veered off a logical path. Years ago, our CEO spoke at our national meeting. He started, promisingly enough, by outlining the roots of the 2008 financial collapse. Halfway through those bullet points, he jumped to emerging markets in Vietnam and Brazil. Then, he drifted off to 19th century economic theory. By the time he closed, our CEO had made two points: He needed ADD medication – and a professional speechwriter!That cheeky move led to a seven-year tour as Obama's lead speechwriter, an assignment that ends March 1 as Favreau considers trying his hand at another form of drama — as a screenwriter, perhaps in Los Angeles.The lesson nearly killed me. I had a PhD in literature and rhetoric, and I was teaching at the University of Virginia, when the Governor, Chuck Robb, plucked me from academic obscurity to write speeches for him. The previous speechwriter had cracked under the strain, and had taken to shouting Nazi war slogans and charging around the office barefoot using his hatrack as a battering ram. So of course he had to go; he alarmed the Governor’s State Police detail too much.Corporate speeches are generally speeches of leadership. Whether addressing employees or stockholders, success is defined by the quality of leadership the speech inspires in the audience. This holds true equally for visionary speeches as for policy announcements as for product launches. Here are a few of the occasions you might want our speech writers to help you:Because political speeches are generally delivered by very public personas, it is very important for our speech writers to capture the speakers voice. Your voice. We take the time to make sure we do this right, and we work with you to master your personal speaking style.A lot of people hire speechwriters for social speeches, like wedding speeches and toasts, retirement roasts, and so on. If they've got the funds and it makes them more comfortable to have something really polished, or they just don't have the time to write something themselves, this makes sense for them. I personally feel that, outside of high-profile social events, this kind of outside help isn't necessary. Audiences in this case ENJOY a great speech, but they're supportive almost no matter what.